The Growth tool is designed to help you understand and assess a company's trajectory from a selected starting period to the current period. It also provides a balanced view of your business's growth.

Monthly, quarterly and annual growth can be visualised in this tool.

Our growth tool seeks to assess a combination of growth measures, as opposed to singular ratios or metrics. 

Growth Metrics

Click on the smart text at the top of the tool to change the growth metrics to compare. You are able to select:

EBIT vs Total Operating Investment

This allows you to analyse whether your net operating assets employed by the business are generating enough returns in terms of profits.

EBIT vs Revenue

This option helps you to compare EBIT growth versus revenue growth to understand whether your profit is growing at an equal or greater rate or facing a decline compared to the top line.

Free Cash Flow vs Revenue

By comparing revenue versus free cash flow it gives you a snapshot of whether the cash position of business has behaved compared to the revenue growth.

Selecting the starting period

You can also choose the starting period for the growth analysis. The starting period defines the centre of the graphic, from which the quadrants are then defined. Each subsequent time period is represented by a dot, with its position relative to the starting period.

Understanding the Growth tool

Size of the Dots: The size of the dot represents the recency of the period. The dot grows larger with time; the largest dot represents the most recent period under analysis. Hovering over each dot will reveal the period and key numbers behind the dot.

Colour of the Dots: The colour of the dot represents the quadrant it is part of. If you hover over the mini-map, you will see a description of each of the four quadrants.

Choosing a date range

At the top of the tool you can choose to view results for any month, quarter or year. You can also view results for quarter-to-date (QTD) or year-to-date (YTD) periods, and select the ending month for these periods.

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