In Fathom, ‘Non-financial KPIs’ are custom metrics which display data that does not get imported directly from the source accounting system. This can include data from other software sources or systems related to business operations.
Non-financial KPIs are typically employed to measure common business functions, operational data, or leading indicators for a business. This includes: sales and marketing KPIs, CRM data, point of sale data, workforce management, inventory, customer service KPIs, production figures, operations, research and development, staff utilisation, or other staff metrics.
Creating non-financial KPIs
To create a non-financial KPI, go to Step 4 of the company settings and click ‘Create a KPI’. Then select ‘Non-financial’:
You can then set the name, description, Unit of Measure, Aggregation type, Target Type, and Category for the KPI. For more information on these options, view our article for ‘Step 4 - KPIs’.
You will also have the option to add the new KPI to your KPI Library for use with other companies or groups:
❗Note: Custom KPIs can only be created within an individual company. To use a custom KPI in a consolidated/benchmark group, you must add it to the KPI library first. This is available for Admin users only. For more info on managing users, please see: User Roles and Permissions.
Importing Non-financial results
Once a Non-financial KPI is created, you’ll need to add results for the metric. Data for non-financial KPIs is not automatically sourced from your financial accounting system, so results must be entered or imported to Fathom. Result data can be added in Step 1 of the company settings. You can either key numbers directly into Fathom or import results via Excel template.
Using Non-financial KPIs in Fathom
Once created, non-financial KPIs can be used in a variety of ways:
1. Non-financials become accessible as options in the variable selector in any analysis tool or component within Fathom that uses custom KPIs. This includes the ‘Trend’, ‘KPIs’ and ‘KPI Explorer’ Analysis tools, and in charts and KPI tables in custom reports.
2. Non-financials can be used as variables in Formula KPIs to calculate custom ratios. For example, to calculate ‘Average Revenue per Employee’, you would create a Non-financial KPI called ‘Number of Employees’ or ‘Headcount’, and then create a Formula KPI dividing Total Revenue by the Non-financial you created. For more info on creating Formula KPIs, see: Formula KPIs