Overview of your clients' financial performance
All the clients or companies you’ve imported into Fathom will appear on the Insights Dashboard. You can import clients from various accounting systems and monitor their performance on the dashboard.
💡 Smart Tip: With a Portfolio plan you can import all your clients into Fathom cost-effectively. Learn more about choosing subscription plans and the difference between Fathom Pro and Portfolio.
Discover industry averages and compare similar clients with tags
Tags and Filters enable you to truly customise and get the most out of the Insights Dashboard.
The average result and growth for each selected metric will appear at the top of the Insights Dashboard. When you use Filters to change which clients appear on the dashboard, the averages will update to reflect only the clients being viewed.
Depending on the tags you’ve set up, you can compare like against like and find the average for a particular selection of clients.
Example: If you’ve tagged clients by industry, you can filter the dashboard to only view clients in a particular industry, like ‘Finance’. The averages at the top of the dashboard will update to display only the average for clients in the Finance industry.
If you have other tags set up, like ‘Company Size’ by number of employees, you can find the average results for Finance clients with a company size of 51-100 employees.
To set up the Insights Dashboard for finding industry averages:
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Because your clients' data is used to calculate the averages, you know and understand the dataset.
As you review your clients on the Insights Dashboard, you can compare their performance to the industry average. If you have other categories of tags, you can be even more specific in finding and comparing to the average.
Example: If you’ve tagged clients by industry and company size, you can find the average and compare the performance of companies based on industry and size. You could filter the Insights Dashboard to view ‘Marketing Services’ clients with ‘0-10 Employees’.
Understand performance with custom thresholds
When viewing the Insights Dashboard, clients’ performance will appear as Red, Amber/Yellow, or Green, depending on the results and thresholds set.
With custom threshold collections, you can set thresholds by industry, company size, or another factor. You'll be able to quickly identify which clients are performing well and which are underperforming, even when those clients have differing performance expectations.
Example: You’ve created a custom threshold collection for ‘Construction clients’ and another for ‘Software clients’. The desired Gross Profit differs significantly for those two industries. Because you’ve set a custom Gross Profit threshold for each industry, you can go to the Insights Dashboard and easily see which clients are meeting the desired Gross Profit because their results will be displayed in green.
Even though the performance expectations differ significantly, you’ll instantly know which clients are successful in meeting those expectations and which are underperforming.
To view all clients with results in a specific performance threshold, you can use the Thresholds filter on the dashboard to view all clients with a Red, Amber/Yellow, or Green result for the selected period.
If you want to view and compare clients that use the same thresholds, then you can also filter by Threshold collection.
Identify clients to get in touch with
Combine filters
The dashboard filters can be used in combination with one another to identify clients with specific traits.
This enables you to find clients you may want to contact because you can see their performance trending in a certain direction, or because they’ve hit a significant result.
Example: You may want to identify clients whose profit is falling while their revenue is growing as they may be in danger of driving themselves into a bad position.
You can view ‘Revenue’ and ‘Net Profit’ on the Insights Dashboard. You can set the metric performance filter for ‘Revenue’ to display clients whose Revenue Growth is greater than x%. And combine it with the ‘Net Profit’ metric performance filter to display clients whose Net Profit growth is negative.
Sort clients
When you filter the dashboard to find clients with specific traits, you may still have a significant list of clients.
You can use the Sort option at the top of the dashboard to help you prioritise the clients you want to contact. You can sort from highest to lowest result, or vice versa, for a metric on the dashboard.
Example: You’ve used the filters to identify clients whose revenue is growing, and profit is falling. You still have a list of about 30 clients. With the ‘Sort’ option, you sort the list by Net Profit growth. The clients with the most significant decrease in Net Profit growth are now listed first on the dashboard.
Share your insights with clients
If you’ve identified a client you want to reach out to, you can create and download a Summary Report. You can share some of the insights you’ve gained and use the report’s visuals to support your discussion with your client.
💡Smart Tip: If you have clients you think would benefit from additional services, a Summary Report can help start that conversation.
💡Smart Tip: You may find our 'Management Reporting & KPIs' and 'Forecasting' one-pagers as helpful collateral when discussing advisory benefits with clients.
Keep your clients' data up to date in Fathom
You can bulk update your clients’ data in Fathom. Companies sourced from cloud-based systems (Xero, QuickBooks Online, MYOB AccountRight Live, Sage Business Cloud Accounting) can be updated in bulk. Learn how from our ‘Bulk Updating Financials’ article.
💡 Smart Tip: Cloud-based companies on a Fathom Pro plan can import month-to-date financials. You can also turn on automatic updates for those companies, so their data is updated from the source accounting system once every 24 hours.
Companies on a Portfolio plan will update through the most recently completed month.
All companies, including those sourced from QuickBooks Desktop, MYOB AccountRight, Sage 50 Accounts, or Excel, can be individually manually updated at any time.
Learn more