Introduction to Benchmarking in Fathom
Fathom enables you to undertake your own proprietary benchmark studies. A benchmark group is a peer group defined for the purpose of comparative analysis.
❗ Note: Fathom does not provide access to external benchmark data, or data from any external organisations. Benchmarking is only available for company data that has been imported into your own Fathom account.
Typically, a benchmark group represents a franchise group or a group of related companies. For advisors, a benchmark group may represent a group of clients which operate in a specific industry vertical (ie. retailers). A benchmark group may also represent all the clients in a firm.
Step 1 - Creating a Benchmark Group
To create a benchmark group, click 'Add a group' located in the 'My Companies' screen.
In the next window, click 'Create a Benchmark Group'.
Setup a group
- Create a name for the benchmark group
- Click on '+' to add companies to the group
- Save Changes
❗ Note: you can create as many benchmark groups as you wish. Benchmark groups are not counted towards your subscription. A company can exist in multiple benchmark groups.
You can access the Settings for your Benchmark groups in the 'My Companies' screen. Simply click the 'Settings' button (the cog icon) next to the Benchmark group. Within the Settings, you will be able to edit group segmentation and set up access permissions.
After configuring the group, you can access the compare and rank tools for quick analysis, selecting which metrics you would like to display, and how you would like to sort and present the comparison.
A PDF guide to benchmarking in Fathom is available for download here: Benchmarking in Fathom
When you have finished adding companies to a benchmark group, please proceed to ‘Step 2’ of the benchmark group Settings.