Step 1: Creating a Benchmark Group
Fathom enables you to undertake your own benchmark studies. A benchmark group is a peer group defined for the purpose of comparative analysis. Typically this represents a franchise group or a group of related companies. For advisers a benchmark group may represent a group of clients which operate in a specific industry vertical (ie. retailers). A benchmark group may also represents all the clients of a firm.
To create a benchmark group, go to 'Create a group' > 'Create a benchmark group' located in the 'My Companies' screen.
To setup a group:
Step 1: Create a name for the benchmark group
Step 2: Click on '+' to add companies to the group
Step 3: Save Changes
Note: you can create as many benchmark groups as you wish. A company can exist in multiple benchmark groups.
You can access the setup for your Benchmark groups in the 'My Companies' screen. Simply click the 'Setup' button (see the cog icon) next to this Benchmark group.
After creating a benchmark group, proceed to setup group segmentation and/or setting up access permissions. You can also select which KPIs to include and exclude from display in the compare and rank tools.
A PDF guide to benchmarking in Fathom is available for donwload here: Benchmarking in Fathom
When you have finished adding companies to a benchmark group, please proceed to ‘Step 2’ of the benchmark group setup.